Marketing and Empathy Psychology
Words That Cost Millions: How Casual Conversations Trigger Fair Housing Complaints

By - Doug Chasick, CPM®, CAPS, Adv. RAM, SLE,

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The Lawsuit You Never Meant to Start: Fair Housing Risks Hidden in Everyday Conversations

Every interaction tells a story.
A voicemail left in a rush.
A property tour description meant to be “helpful.”
A quick answer to what feels like a harmless question.

In today’s enforcement climate, those moments are no longer casual—they’re evidence.

Fair Housing complaints increasingly hinge on how information is delivered, not whether discrimination was intended. Investigators and testers are listening for inconsistencies, coded language, and subtle differences in tone that suggest steering, profiling, or unequal treatment.

Most violations don’t come from bad actors. They come from professionals doing their jobs— answering questions, building rapport, and trying to be accommodating—without realizing how easily language can cross a legal line.

What you say matters.
What you don’t say matters.
And how consistently you say it may matter most of all.

This session breaks down the communication pitfalls that quietly expose properties to complaints, audits, and lawsuits—often without staff realizing anything went wrong

Learning Objectives:

  • How to separate objective property information from subjective commentary
  • Techniques to deliver identical information across prospects, platforms, and staff
  • Compliant responses to accommodation and modification requests
  • How to engage in the legally required interactive process—without saying too much
  • How to identify and eliminate subtle steering language
  • Communication strategies that reduce escalation and complaints
  • Practical standards for compliant, professional housing conversations

Session Highlights:

  • Why Consistency Protects You
    How unscripted conversations create liability—even when policies are compliant
  • Descriptions That Drift into Steering
    Where “selling the community” becomes a Fair Housing risk
  • Handling Accommodation Requests Without Over- or Under-Responding
    The legal balance required in real-time conversations
  • Familial Status Traps
    How “safety,” “noise,” and “layout” discussions trigger complaints
  • Phone Calls Under the Microscope
    Linguistic profiling and what testers are trained to listen for
  • Assistance Animals: Talking the Talk
    Correct language, documentation boundaries, and common missteps
  • Documentation That Helps—or Hurts—Your Defense
    When notes, emails, and follow-ups become evidence

Who Should Attend:

  • Community Managers & Directors
  • Area & Regional Managers
  • Leasing Managers & Leasing Professionals
  • Maintenance & Service Managers
  • Maintenance & Service Team Members
  • Training, HR, and Compliance Professionals

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Speaker Detail

Doug Chasick, CPM®, CAPS, Adv. RAM, SLE,

Doug Chasick, CPM®, CAPS, Adv. RAM, SLE, That Fair Housing Guy™, is the former President of the Fair Housing Institute, Inc. With more than 46 years of investment real estate experience, he began as the Resident Manager of a 524-unit apartment property and has been the President or CEO of five real estate companies, responsible for portfolios of over 28,000 apartments. Doug was awarded his CPM® in 1979 and was a member of the IREM National Faculty for eight years. A Senior Instructor member of the NAAEI Faculty, he leads the Advanced Facilitator Training course, is the co-author of “Outstanding Facilitation Techniques”, and a co-author of the joint IREM & NAAEI “Fair Housing and Beyond” course. He is a licensed Real Estate Broker in Florida, a licensed Expert Fair Housing Instructor in the Commonwealth of Virginia, and the recipient of the NAAEI Apartment Career & Education award.

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