Maximizing Revenue Through Smarter Payer Contracting

Marketing and Empathy Psychology

By - Jill Arena & Kristin Bunch

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You’re providing excellent care, seeing patients day in and day out—but is your practice getting paid what it’s truly worth?

Many practices unknowingly leave thousands—or even hundreds of thousands—on the table because payer contracts aren’t reviewed strategically. Accepting small annual increases without analyzing the real numbers, or overlooking key terms, can significantly impact your bottom line.

Join nationally recognized experts Jill Arena and Kristin Bunch for this top-rated 2025 rebroadcast training on Tuesday, March 10th at 1 PM ET. In this 60-minute session, you’ll gain clear, actionable strategies to optimize your payer contracts—no consultants, no guesswork, just practical guidance you can apply immediately.

Why This Training Stands Out:

This session isn’t theory—it’s grounded in real-world experience. Jill and Kristin work inside practices negotiating actual payer contracts every day. They share proven tactics and battle-tested strategies that have delivered measurable results. Attendees leave with a step-by-step playbook, not just general advice.

Session Highlights:

How to review payer contracts to ensure you’re maximizing revenue
Identifying hidden opportunities for increased reimbursement
Negotiation strategies that work—even if you’re negotiating solo
Avoiding common pitfalls that reduce payment or create compliance risks
Immediate action steps to start capturing missed revenue

Whether your practice is large or small, this session will give you the confidence and tools to take control of your payer agreements and secure the payments you deserve.

What You’ll Gain:

By the end of this session, you’ll have the tools and confidence to maximize revenue and protect your margins:

Identify hidden revenue losses in your current payer contracts
Use RVU and CPT-level data to negotiate from a position of strength
Evaluate payers based on payment reliability, denial rates, and administrative burden—and
know when walking away makes financial sense
Push back on unfavorable terms—even when payers say “no”
Reduce administrative burden while increasing reimbursement
Understand why annual renegotiation is non-negotiable—and learn the timing strategies
that get payers’ attention
Build a repeatable contract review process to protect margins year after year

This is practical, real-world instruction—not theory. For example, one practice increased revenue by $83,000 annually simply by addressing contracts that hadn’t been updated in years.

Who Should Attend:

This rebroadcast is perfect for anyone responsible for practice revenue or payer relationships, including:

Practice managers, administrators, or directors
Physician owners or executive leaders
Finance and revenue cycle staff
Anyone frustrated with rising costs and flat or declining reimbursement

If payer contracting feels overwhelming—or worse, ignored—this session gives you the clarity and actionable steps to take control

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Webinar Type

Clear

Speaker Detail

Jill Arena CEO, Health e Practices, LLC Jill Arena is a nationally recognized expert in medical practice finance, operations, and leadership development. As CEO of Health e Practices, she brings over 30 years of experience guiding medical groups through complex transitions—from launching over 90 clinics across multiple states to serving in interim CEO and Administrator roles. A serial entrepreneur and board advisor to multiple physician groups, Jill is also the author of Physician, Heal Thy Financial Self and host of the podcast Medical Money Matters. She earned her Fellowship with the American College of Medical Practice Executives in 1999. Jill is deeply committed to building financially sound and sustainable healthcare practices. She co-founded The Physician Leadership Project in 2020—a yearlong program for developing high-potential physician leaders—and continues to mentor clinicians into successful leadership roles. Her core belief: the business of medicine can and should be both profitable and fulfilling. Kristin Bunch Contracting Specialist, Health e Practices, LLC With more than 24 years in healthcare, Kristin Bunch leads the Contracting & Credentialing division at Health e Practices. Her extensive background spans Revenue Cycle Management, Emergency Medicine Administration, and Case Management—equipping her with a sharp eye for maximizing reimbursement. Kristin specializes in negotiating and renegotiating payor contracts nationwide, helping practices secure higher rates and streamline credentialing processes. Her passion lies in ensuring providers are paid fairly and fully for the care they deliver. Through her strategic approach, Kristin empowers practices to take control of their payor relationships and strengthen their financial footing.